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Quoted – AOL Back in Black – Ecommerce Times

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AOL Back in Black

AOL posted a slim profit during its first quarter on its own again, even though its revenue was down from a year ago, and subscriptions continued their sharp decline. Cost-cutting — particularly by reducing its workforce — is credited for the improvement.

AOL’s profit could also be attributed to some savvy financial management — at least from the perspective of shareholders.

It significantly reduced its headcount as it launched.

“Employees are usually the biggest expense for these companies, so that was a smart move,” noted Scott Testa, a business professor at Cabrini College.

http://www.ecommercetimes.com/story/AOL-Back-in-Black-69263.html

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Filed under: advertising, Internet Tagged: Add new tag, AOL, Business, Cabrini College, Electronic commerce, Market research, Marketing and Advertising, Professor, Scott Testa

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